Apple bunging Bing search into iPhone?

Hmm I'm not sure about this. Why doesn't apple just buy Yahoo. To me now there are 3 big players in the browser, phone, and OS market ... the only thing missing from Apple's arsenal is a search engine that they can make money with advertisement.

Somehow.

Not sure how that would play in their plan but then there would be no question what browser search engine they should be using.

Apple no matter what has the best delivery program ever in iTunes, where they dominate in music, video, and apps. And now with the upcoming announcement they will do print media. Which means will this be the saving grace somehow for newspapers maybe an actual charging program.

Apple is king in making something that could have been free (aka Napster) to something that makes money.

Apple bunging Bing search into iPhone?: "

Ready to get your Bing on, iPhone owners? That curious little Microsoft search engine you shrugged off just a few months ago could become a mainstay in your daily routine if BusinessWeek's sources are correct. According to a pair of persons familiar with the matter, Apple and Microsoft are discussing dropping Google as the default search engine on Apple's somewhat popular handset -- talks that have been underway for 'weeks,' apparently. BW paints the move as further evidence of an escalating rivalry between Apple and Google. In fact, one BW source claims that, 'Microsoft is now a pawn in that battle.' No doubt, the once cozy relationship has seemingly fractured with Google CEO Eric Schmidt vacating Apple's board and Apple recently snapping up Lala and Quattro Wireless -- acquisitions that some analysts see as defensive measures against a rapidly encroaching Google. Isn't competition fun?

Apple bunging Bing search into iPhone? originally appeared on Engadget on Wed, 20 Jan 2010 01:57:00 EST. Please see our terms for use of feeds.

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